Conversion Rate Optimization is a method used to improve your website performance. It is done by applying the use of analytics and user feedback. Conversion Rate Optimization or CRO works on what the objectives of your site are and that is why, it is such a trustworthy tool. It does not work on assumptions or guesses but by using analytics, it finds what the website needs and where the loopholes are, and thus very credibly helps in enhancing the website performance.
Tools Of Conversion Rate Optimization
A website’s performance is said to be good when the traffic on the website is actually transformed into sales. Conversion rate optimization uses certain tools and within these tools, a foolproof method is created to ensure that the performance of the website is improved, thereby getting more sales for the site. The main conversion optimization tools are:
Analytics: One of the most beneficial tools is Google Analytics. It gives lot of information regarding the performance of the website and it can even give you the bounce rate and also the time that the users are spending on the site. The Analytics tool helps to study the behavior of the visitors which will help to optimize the website.
User Testing: Just getting statistics alone may not be of much help. With User Testing Tools, you can actually find the navigation process and patterns of your visitors. There are many tools to for the same. It will help you find which icons are the most clicked and also which icons are left out.
Thus, with the help of conversion rate optimisation, you can continue to improve the performance of your website but at the same time, you also need to constantly work on it as with times, the user preference and needs may change.